MANIFESTO
We are responsible to both the client and the consumer. We listen in the language of the client and speak in the language of the consumer.
We have no prejudices, no hatred for or against anyone, except mediocre work and pretentious paperwork.
We respect research, and we bow down
Hey Dear Client -
5 Best Things to Look for in a Communication Agency
Passion for their own work.
#1
How much of passion you see in their own work?
The presentation should make you feel they are in love with advertising, your brand and you.
Knowledge of Subjects Beyond Advertising
#2
Are they informed and able to carry intelligent conversations about the world and various subjects?
They will be the face of your brand, talking to your target audience. You need people who can discuss more than just products...
Storytelling Skills
#3
Can they engage you and your team in conversation? Do they make you visualize the film as they narrate it?
Only hire an agency that makes you look forward to those Monday morning launch meetings.
Quality of the Team, Not the Numbers
#4
Never fall for the large team hoax. Typically, 4-5 people work on a brand at most places; more than that is a crowd and a waste of your money.
Creativity doesn't happen in committees.
How simple they make the ideas sound.
#5
Good ideas are simple and great agencies make them sound simpler... to you and to your target audience too. Jargons are for pretenders
Dear Client,
NEVER EVER SAY
THIS TO YOUR AGENCY
WE NEED THIS YESTERDAY...
#1
Give your agency adequate time.
Nothing beats a fully baked, aromatic idea sizzling from the brain oven!
Don’t rush.
THIS IS WOW... GREAT... CAN WE HAVE ONE MORE OPTION IN PINK?
#2
If it’s wow, if it’s great... stop right there!
Nothing motivates your agency more than genuine appreciation.
MY WIFE’S NEIGHBOR'S UNCLE'S COOK DOESN'T LIKE THE COLOR RED!
#3
Decide in advance who is going to approve the idea and design.
Let it be someone who knows the brief.
Never solicit every available opinion.
WHY DO YOU NEED ADVANCE?
#4
Because ideas can't be taken back once shared.
Ideas involve the best brains spending productive time thinking for your business.
Value ideas, and watch your business skyrocket.
SURPRISE US!
#5
They may take it as a challenge, and a surprise can quickly turn into a shock...
It's a very shaky ground to stand on!
Our Work
Time For Organics
Brand Challenge: Organic products are often perceived as niche. Our brief was to bring mass appeal to the stores and sample the brand to break that myth!
Brands are about perception, not reality, so we had to create an identity that matched the perception and a communication strategy inviting enough for mass consumers to make that first purchase.
HURL
Brand Challenge: A PSU from the house of giants like IOCL, NTPC, and Coal India needed a grand market entry, but with every activity controlled by strict budget accountability.
The rural audience knows their products well, so we needed to sell the idea of a new fertilizer that tugs at their hearts while hitting the right price points.
KD Marathon
Brand Challenge: A hospital more concerned about keeping people healthy and away from the hospital! Promoting preventive medicine was key to the communication.
IOCL
A Maharatna PSU leads with creative solutions for tricky daily sales in a competitive scenario with other PSU fuel competitors. Our work spans BTL, Ambient, Research & Innovations and cross-branding ideation.
Venus Infrastructure
A real estate giant focused on making life on Earth as beautiful as the planet they’re named after. They present luxury projects that sound as elegant as the lifestyle they offer, with communication that matches.
Government Business
Governments need top-tier communication to inform citizens about the benefits, schemes, and accomplishments—especially before election season!
Projects So Far
These numbers hide more than they reveal about what Bestsellers bring to the table.
We don’t aim for just revenue or profit—we focus on improving the workplace for our customers, their employees, and their vendors. We respect both our clients and their customers, anD without insulting their intelligence, bring a fresh dimension to the strategy when needed. From product selection to packaging innovations, from high-tech research to guerrilla techniques, Bestsellers are communication partners—and so much more!