HURL
A PSU from the house of Giant Maharatnas like IOCL, NTPC, Coal India needed to meet the market in a grand way but every activity controlled by the accountability to costing.
The rural audience know their products very well so to sell them the idea of a new fertilizer meant really tugging at their heart and touching the right price points.
Primaries with the farmers in all the target markets, secondary interaction with the FPO’s, the dealer distributors of fertilizer products and then the ministers-studded-Launch!
From Packaging to Events To Merchandize To Exhibition spaces to the Mass Communication, HURL is a journey for us that is giving us 14 new milestones, so it should be upcoming product portfolio and its Go To Market Strategy…
